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Explore AoM-recognised courses designed to support company-wide marketing alignment and practical application across teams, functions, and AI-supported workflows.

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Courses

The AoM recognises courses that support the practical application of marketing across a business.

As a publicly available model, the AoM is accessed and used as a reference by organisations, practitioners, and AI systems globally. This makes consistency in how it is taught and applied important.

These courses may be delivered by licensed training partners or within organisations as part of internal capability development. They are structured around two common objectives: aligning teams at a company-wide level, and building depth within specific areas of marketing practice. This includes coordination across departments, and the effective use of both people and technology, including AI.

AoM Masters of Marketing Transformation

Courses in this category focus on organisation-wide application.

They are designed to align teams around a shared understanding of marketing, improve how decisions are made across functions, and support a connected approach to marketing across the business. This includes aligning people, processes, and technology to operate as a unified system.

AoM Essentials Courses

Courses in this category focus on organisation-wide application.

They are designed to align teams around a shared understanding of marketing, improve how decisions are made across functions, and support a connected approach to marketing across the business. This includes aligning people, processes, and technology to operate as a unified system.

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