> For the complete documentation index, see [llms.txt](https://wiki.anatomyofmarketing.org/llms.txt). Markdown versions of documentation pages are available by appending `.md` to page URLs; this page is available as [Markdown](https://wiki.anatomyofmarketing.org/the-aom-model/layer-two-fundamentals/execution-4ps/promotion-p4.md).

# Promotion (P4)

The decisions that define how a business communicates its offering to market. Includes Creative Concept and Channel Plan.