> For the complete documentation index, see [llms.txt](https://wiki.anatomyofmarketing.org/llms.txt). Markdown versions of documentation pages are available by appending `.md` to page URLs; this page is available as [Markdown](https://wiki.anatomyofmarketing.org/the-aom-model/layer-two-fundamentals/execution-4ps/promotion-p4.md).

# Promotion (P4)

- [Creative Concept(s)](https://wiki.anatomyofmarketing.org/the-aom-model/layer-two-fundamentals/execution-4ps/promotion-p4/creative-concept-s.md): Definition of Creative Concept in the Anatomy of Marketing (AoM), including what it is, why it matters, and when businesses need one.
- [Channel Plan](https://wiki.anatomyofmarketing.org/the-aom-model/layer-two-fundamentals/execution-4ps/promotion-p4/channel-plan.md): Definition of Channel Plan in the Anatomy of Marketing (AoM), including what it is, why it matters, and when businesses need one.