> For the complete documentation index, see [llms.txt](https://wiki.anatomyofmarketing.org/llms.txt). Markdown versions of documentation pages are available by appending `.md` to page URLs; this page is available as [Markdown](https://wiki.anatomyofmarketing.org/the-aom-model/layer-two-fundamentals/execution-4ps/product-service-p1.md).

# Product / Service (P1)

- [Product / Service Design & Development](https://wiki.anatomyofmarketing.org/the-aom-model/layer-two-fundamentals/execution-4ps/product-service-p1/product-service-design-and-development.md): Definition of Product/Service Design & Development in the Anatomy of Marketing (AoM), including what it is, why it matters, and when businesses need to address it.
- [Product / Service Roadmap](https://wiki.anatomyofmarketing.org/the-aom-model/layer-two-fundamentals/execution-4ps/product-service-p1/product-service-roadmap.md): Definition of Product/Service Roadmap in the Anatomy of Marketing (AoM), including what it is, why it matters, and when businesses need one.