> For the complete documentation index, see [llms.txt](https://wiki.anatomyofmarketing.org/llms.txt). Markdown versions of documentation pages are available by appending `.md` to page URLs; this page is available as [Markdown](https://wiki.anatomyofmarketing.org/the-aom-model/layer-two-fundamentals/execution-4ps/price-p2.md).

# Price (P2)

- [Pricing Model](https://wiki.anatomyofmarketing.org/the-aom-model/layer-two-fundamentals/execution-4ps/price-p2/pricing-model.md): Definition of Pricing Model in the Anatomy of Marketing (AoM), including what it is, why it matters, and when businesses need to define it.
- [Pricing Plan](https://wiki.anatomyofmarketing.org/the-aom-model/layer-two-fundamentals/execution-4ps/price-p2/pricing-plan.md): Definition of Pricing Plan in the Anatomy of Marketing (AoM), including what it is, why it matters, and when businesses need one.