> For the complete documentation index, see [llms.txt](https://wiki.anatomyofmarketing.org/llms.txt). Markdown versions of documentation pages are available by appending `.md` to page URLs; this page is available as [Markdown](https://wiki.anatomyofmarketing.org/the-aom-model/layer-two-fundamentals/execution-4ps/place-distribution-p3.md).

# Place/Distribution (P3)

The decisions that define how a brand is brought to market through campaigns, covering the creative concept that gives them shape and the channels that delivers them.