> For the complete documentation index, see [llms.txt](https://wiki.anatomyofmarketing.org/llms.txt). Markdown versions of documentation pages are available by appending `.md` to page URLs; this page is available as [Markdown](https://wiki.anatomyofmarketing.org/the-aom-model/layer-two-fundamentals/execution-4ps/place-distribution-p3.md).

# Place/Distribution (P3)

- [Distribution Model](https://wiki.anatomyofmarketing.org/the-aom-model/layer-two-fundamentals/execution-4ps/place-distribution-p3/distribution-model.md): Definition of Distribution Model in the Anatomy of Marketing (AoM), including what it is, why it matters, and when businesses need to define it.
- [Distribution Plan](https://wiki.anatomyofmarketing.org/the-aom-model/layer-two-fundamentals/execution-4ps/place-distribution-p3/distribution-plan.md): Definition of Distribution Plan in the Anatomy of Marketing (AoM), including what it is, why it matters, and when businesses need one.