> For the complete documentation index, see [llms.txt](https://wiki.anatomyofmarketing.org/llms.txt). Markdown versions of documentation pages are available by appending `.md` to page URLs; this page is available as [Markdown](https://wiki.anatomyofmarketing.org/the-aom-model/layer-two-fundamentals/data-and-insights/performance-intelligence.md).

# Performance Intelligence

- [Commercial Performance](https://wiki.anatomyofmarketing.org/the-aom-model/layer-two-fundamentals/data-and-insights/performance-intelligence/commercial-performance.md): How the Anatomy of Marketing defines Commercial Performance, including what it is, why it matters, and when businesses need to address it.
- [Marketing Effectiveness](https://wiki.anatomyofmarketing.org/the-aom-model/layer-two-fundamentals/data-and-insights/performance-intelligence/marketing-effectiveness.md): How the Anatomy of Marketing defines Marketing Effectiveness, including what it is, why it matters, and when businesses need to address it.
- [Brand Health](https://wiki.anatomyofmarketing.org/the-aom-model/layer-two-fundamentals/data-and-insights/performance-intelligence/brand-health.md): How the Anatomy of Marketing defines Brand Health, including what it is, why it matters, and when businesses need to address it.
- [Experience Audit](https://wiki.anatomyofmarketing.org/the-aom-model/layer-two-fundamentals/data-and-insights/performance-intelligence/experience-audit.md): How the Anatomy of Marketing defines Experience Audit, including what it is, why it matters, and when businesses need to address it.