> For the complete documentation index, see [llms.txt](https://wiki.anatomyofmarketing.org/llms.txt). Markdown versions of documentation pages are available by appending `.md` to page URLs; this page is available as [Markdown](https://wiki.anatomyofmarketing.org/the-aom-model/layer-two-fundamentals/data-and-insights/market-intelligence.md).

# Market Intelligence

- [Environmental Scanning](https://wiki.anatomyofmarketing.org/the-aom-model/layer-two-fundamentals/data-and-insights/market-intelligence/environmental-scanning.md): How the Anatomy of Marketing defines Environmental Scanning, including what it is, why it matters, and when businesses need to address it.
- [Demand & Category Trends](https://wiki.anatomyofmarketing.org/the-aom-model/layer-two-fundamentals/data-and-insights/market-intelligence/demand-and-category-trends.md): How the Anatomy of Marketing defines Demand & Category Trends, including what it is, why it matters, and when businesses need to address it.
- [Competitor Intelligence](https://wiki.anatomyofmarketing.org/the-aom-model/layer-two-fundamentals/data-and-insights/market-intelligence/competitor-intelligence.md): How the Anatomy of Marketing defines Competitor Intelligence, including what it is, why it matters, and when businesses need to address it.