> For the complete documentation index, see [llms.txt](https://wiki.anatomyofmarketing.org/llms.txt). Markdown versions of documentation pages are available by appending `.md` to page URLs; this page is available as [Markdown](https://wiki.anatomyofmarketing.org/the-aom-model/layer-two-fundamentals/data-and-insights/customer-intelligence.md).

# Customer Intelligence

- [Customer Research](https://wiki.anatomyofmarketing.org/the-aom-model/layer-two-fundamentals/data-and-insights/customer-intelligence/customer-research.md): How the Anatomy of Marketing defines Customer Research, including what it is, why it matters, and when businesses need to address it.
- [Behavioural Analysis](https://wiki.anatomyofmarketing.org/the-aom-model/layer-two-fundamentals/data-and-insights/customer-intelligence/behavioural-analysis.md): How the Anatomy of Marketing defines Behavioural Analysis, including what it is, why it matters, and when businesses need to address it.
- [Pricing Research](https://wiki.anatomyofmarketing.org/the-aom-model/layer-two-fundamentals/data-and-insights/customer-intelligence/pricing-research.md): How the Anatomy of Marketing defines Pricing Research, including what it is, why it matters, and when businesses need to address it.