> For the complete documentation index, see [llms.txt](https://wiki.anatomyofmarketing.org/llms.txt). Markdown versions of documentation pages are available by appending `.md` to page URLs; this page is available as [Markdown](https://wiki.anatomyofmarketing.org/the-aom-model/layer-two-fundamentals/data-and-insights/customer-intelligence.md).

# Customer Intelligence

The research and analysis that builds understanding of customers independent of the business, covering what they need, what they do, and what they value.