> For the complete documentation index, see [llms.txt](https://wiki.anatomyofmarketing.org/llms.txt). Markdown versions of documentation pages are available by appending `.md` to page URLs; this page is available as [Markdown](https://wiki.anatomyofmarketing.org/the-aom-model/layer-two-fundamentals/company-strategy/what.md).

# What

- [Where to Play](https://wiki.anatomyofmarketing.org/the-aom-model/layer-two-fundamentals/company-strategy/what/where-to-play.md): Definition of Where to Play in the Anatomy of Marketing (AoM), covering market selection, strategic focus, and how businesses choose which competitive arenas to compete in.
- [How to Win](https://wiki.anatomyofmarketing.org/the-aom-model/layer-two-fundamentals/company-strategy/what/how-to-win.md): Definition of How to Win in the Anatomy of Marketing (AoM), covering competitive advantage, right to win, and how businesses create superior value in their chosen markets.
- [Core Capabilities](https://wiki.anatomyofmarketing.org/the-aom-model/layer-two-fundamentals/company-strategy/what/core-capabilities.md): Definition of Core Capabilities in the Anatomy of Marketing (AoM), covering core competencies, organisational capabilities, and the skills and systems needed to execute strategy.