> For the complete documentation index, see [llms.txt](https://wiki.anatomyofmarketing.org/llms.txt). Markdown versions of documentation pages are available by appending `.md` to page URLs; this page is available as [Markdown](https://wiki.anatomyofmarketing.org/the-aom-model/layer-two-fundamentals/company-strategy/how.md).

# How

- [Organisational Design (People & Tech)](https://wiki.anatomyofmarketing.org/the-aom-model/layer-two-fundamentals/company-strategy/how/organisational-design-people-and-tech.md): Definition of Organisational Design in the Anatomy of Marketing (AoM), including what it is, why it matters, and when businesses need to address it.
- [Brand Architecture](https://wiki.anatomyofmarketing.org/the-aom-model/layer-two-fundamentals/company-strategy/how/brand-architecture.md): Definition of Brand Architecture in the Anatomy of Marketing (AoM), including what it is, why it matters, and when businesses need to address it.
- [Product / Service Architecture](https://wiki.anatomyofmarketing.org/the-aom-model/layer-two-fundamentals/company-strategy/how/product-service-architecture.md): Definition of the Product/Service Architecture in the Anatomy of Marketing (AoM), including what it is, why it matters, and when businesses need to address it.