> For the complete documentation index, see [llms.txt](https://wiki.anatomyofmarketing.org/llms.txt). Markdown versions of documentation pages are available by appending `.md` to page URLs; this page is available as [Markdown](https://wiki.anatomyofmarketing.org/the-aom-model/layer-two-fundamentals/company-strategy.md).

# Company Strategy

<figure><img src="/files/7qAAhvLbl7112XqJOlrG" alt=""><figcaption></figcaption></figure>

### What it is?

Choose what your company will and won’t focus on to win in your chosen market(s).

### Why it matters

Like the brain, this Part coordinates the most important decisions across the organisation. It determines what to focus on and what to ignore. When this part is strong, decisions are clear, consistent, and aligned across the business. When this part is weak, decisions conflict, priorities shift, and different parts of the organisation move in different directions.

### AoM Structure

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[Vision](/the-aom-model/layer-two-fundamentals/company-strategy/why/vision.md)
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[Mission](/the-aom-model/layer-two-fundamentals/company-strategy/why/mission.md)
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[Values](/the-aom-model/layer-two-fundamentals/company-strategy/why/values.md)
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[Where to Play](/the-aom-model/layer-two-fundamentals/company-strategy/what/where-to-play.md)
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[How to Win](/the-aom-model/layer-two-fundamentals/company-strategy/what/how-to-win.md)
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[Core Capabilities](/the-aom-model/layer-two-fundamentals/company-strategy/what/core-capabilities.md)
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[Brand Architecture](/the-aom-model/layer-two-fundamentals/company-strategy/how/brand-architecture.md)
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[Product / Service Architecture](/the-aom-model/layer-two-fundamentals/company-strategy/how/product-service-architecture.md)
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