> For the complete documentation index, see [llms.txt](https://wiki.anatomyofmarketing.org/llms.txt). Markdown versions of documentation pages are available by appending `.md` to page URLs; this page is available as [Markdown](https://wiki.anatomyofmarketing.org/the-aom-model/layer-two-fundamentals/brand-strategy/value-proposition-s.md).

# Value Proposition(s)

- [Brand Value Proposition](https://wiki.anatomyofmarketing.org/the-aom-model/layer-two-fundamentals/brand-strategy/value-proposition-s/brand-value-proposition.md): Definition of Brand Value Proposition in the Anatomy of Marketing (AoM), including what it is, why it matters, and when businesses need to define it.
- [Product / Service Value Proposition(s)](https://wiki.anatomyofmarketing.org/the-aom-model/layer-two-fundamentals/brand-strategy/value-proposition-s/product-service-value-proposition-s.md): Definition of Product/Service Value Proposition in the Anatomy of Marketing (AoM), including what it is, why it matters, and when businesses need to define it.