> For the complete documentation index, see [llms.txt](https://wiki.anatomyofmarketing.org/llms.txt). Markdown versions of documentation pages are available by appending `.md` to page URLs; this page is available as [Markdown](https://wiki.anatomyofmarketing.org/the-aom-model/layer-two-fundamentals/brand-strategy/positioning.md).

# Positioning

- [Brand Positioning Statement](https://wiki.anatomyofmarketing.org/the-aom-model/layer-two-fundamentals/brand-strategy/positioning/brand-positioning-statement.md): Definition of Brand Positioning Statement in the Anatomy of Marketing (AoM), including what it is, why it matters, and when businesses need to define it.
- [Brand Personality](https://wiki.anatomyofmarketing.org/the-aom-model/layer-two-fundamentals/brand-strategy/positioning/brand-personality.md): Definition of Brand Personality in the Anatomy of Marketing (AoM), including how a brand is characterised, why it matters, and how it connects to tone and messaging.
- [Perceptual Positioning Map(s)](https://wiki.anatomyofmarketing.org/the-aom-model/layer-two-fundamentals/brand-strategy/positioning/perceptual-positioning-map-s.md): Definition of Perceptual Positioning Map in the Anatomy of Marketing (AoM), including what it is, why it matters, and when businesses need to use it.