> For the complete documentation index, see [llms.txt](https://wiki.anatomyofmarketing.org/llms.txt). Markdown versions of documentation pages are available by appending `.md` to page URLs; this page is available as [Markdown](https://wiki.anatomyofmarketing.org/the-aom-model/layer-two-fundamentals/brand-strategy/audience.md).

# Audience

- [Target Audience](https://wiki.anatomyofmarketing.org/the-aom-model/layer-two-fundamentals/brand-strategy/audience/target-audience.md): Definition of Target Audience in the Anatomy of Marketing (AoM), including what it is, why it matters, and when businesses need to define it.
- [Customer Funnel / Loop](https://wiki.anatomyofmarketing.org/the-aom-model/layer-two-fundamentals/brand-strategy/audience/customer-funnel-loop.md): Definition of Customer Funnel/Loop in the Anatomy of Marketing (AoM), including what it is, why it matters, and when businesses need to define it.
- [Journey Map(s)](https://wiki.anatomyofmarketing.org/the-aom-model/layer-two-fundamentals/brand-strategy/audience/journey-map-s.md): Definition of Journey Map in the Anatomy of Marketing (AoM), including what it is, why it matters, and when businesses need one.