> For the complete documentation index, see [llms.txt](https://wiki.anatomyofmarketing.org/llms.txt). Markdown versions of documentation pages are available by appending `.md` to page URLs; this page is available as [Markdown](https://wiki.anatomyofmarketing.org/the-aom-model/layer-two-fundamentals/brand-expression/brand-messaging.md).

# Brand Messaging

- [Platform Idea](https://wiki.anatomyofmarketing.org/the-aom-model/layer-two-fundamentals/brand-expression/brand-messaging/platform-idea.md): Definition of Platform Idea in the Anatomy of Marketing, including what it is, why it matters, and how it connects to messaging strategy and creative execution.
- [Messaging Strategy](https://wiki.anatomyofmarketing.org/the-aom-model/layer-two-fundamentals/brand-expression/brand-messaging/messaging-strategy.md): Definition of Messaging Strategy in the Anatomy of Marketing, including what it is, why it matters, and how it connects to audience, platform idea, and channel strategy.
- [Channel Strategy (PESO)](https://wiki.anatomyofmarketing.org/the-aom-model/layer-two-fundamentals/brand-expression/brand-messaging/channel-strategy-peso.md): Definition of Channel Strategy in the Anatomy of Marketing, including the PESO model and how it connects paid, earned, shared, and owned media into a coherent approach.