> For the complete documentation index, see [llms.txt](https://wiki.anatomyofmarketing.org/llms.txt). Markdown versions of documentation pages are available by appending `.md` to page URLs; this page is available as [Markdown](https://wiki.anatomyofmarketing.org/the-aom-model/layer-two-fundamentals/brand-expression/brand-messaging.md).

# Brand Messaging

Brand Messaging The decisions that define what a brand communicates, how that communication is structured, and the media logic that determines how it reaches its audience.