> For the complete documentation index, see [llms.txt](https://wiki.anatomyofmarketing.org/llms.txt). Markdown versions of documentation pages are available by appending `.md` to page URLs; this page is available as [Markdown](https://wiki.anatomyofmarketing.org/the-aom-model/layer-two-fundamentals/brand-expression/brand-governance.md).

# Brand Governance

- [Guidelines & Systems](https://wiki.anatomyofmarketing.org/the-aom-model/layer-two-fundamentals/brand-expression/brand-governance/guidelines-and-systems.md): Definition of Guidelines and Systems in the Anatomy of Marketing, including what they are, why they matter, and how they enable consistent brand application across teams.
- [Brand Codes & Distinctive Assets](https://wiki.anatomyofmarketing.org/the-aom-model/layer-two-fundamentals/brand-expression/brand-governance/brand-codes-and-distinctive-assets.md): Definition of Brand Codes and Distinctive Assets in the Anatomy of Marketing, including what they are, why they matter, and how they build brand recognition over time.
- [Internal Comms & Briefing](https://wiki.anatomyofmarketing.org/the-aom-model/layer-two-fundamentals/brand-expression/brand-governance/internal-comms-and-briefing.md): Definition of Internal Communications and Briefing in the Anatomy of Marketing, including what it is, why it matters, and how it connects brand standards to execution.