> For the complete documentation index, see [llms.txt](https://wiki.anatomyofmarketing.org/llms.txt). Markdown versions of documentation pages are available by appending `.md` to page URLs; this page is available as [Markdown](https://wiki.anatomyofmarketing.org/the-aom-model/layer-three-connected-tools/brand-strategy-tools.md).

# Brand Strategy Tools

- [Target Audience Profile](https://wiki.anatomyofmarketing.org/the-aom-model/layer-three-connected-tools/brand-strategy-tools/target-audience-profile.md): A downloadable AoM tool for building a structured understanding of a target audience, including tool notes and references.
- [Customer Funnel/Loop](https://wiki.anatomyofmarketing.org/the-aom-model/layer-three-connected-tools/brand-strategy-tools/customer-funnel-loop.md): A downloadable AoM tool for mapping the moments that shape how customers discover, choose, and stay with a brand, including tool notes and references.
- [Journey Maps](https://wiki.anatomyofmarketing.org/the-aom-model/layer-three-connected-tools/brand-strategy-tools/journey-maps.md): A downloadable AoM guide for selecting and designing customer journey maps, including tool notes and references.
- [Value Proposition Framework](https://wiki.anatomyofmarketing.org/the-aom-model/layer-three-connected-tools/brand-strategy-tools/value-proposition-framework.md): A downloadable AoM framework for defining the value a brand, product, or service creates for a specific audience, including tool notes and references.
- [Brand Personality (Archetypes) Map](https://wiki.anatomyofmarketing.org/the-aom-model/layer-three-connected-tools/brand-strategy-tools/brand-personality-archetypes-map.md): A downloadable AoM tool for identifying the archetype that best expresses a brand's personality, including tool notes and references.
- [WIP Brand Positioning Statement](https://wiki.anatomyofmarketing.org/the-aom-model/layer-three-connected-tools/brand-strategy-tools/wip-brand-positioning-statement.md): A downloadable AoM tool for articulating how a brand is positioned in the minds of its target audience.
- [WIP Perceptual Positioning Map](https://wiki.anatomyofmarketing.org/the-aom-model/layer-three-connected-tools/brand-strategy-tools/wip-perceptual-positioning-map.md): A downloadable AoM tool for mapping the competitive landscape of brand perception.