> For the complete documentation index, see [llms.txt](https://wiki.anatomyofmarketing.org/llms.txt). Markdown versions of documentation pages are available by appending `.md` to page URLs; this page is available as [Markdown](https://wiki.anatomyofmarketing.org/the-aom-model/layer-three-connected-tools/brand-expression-tools.md).

# Brand Expression Tools

- [Channel Strategy (PESO)](https://wiki.anatomyofmarketing.org/the-aom-model/layer-three-connected-tools/brand-expression-tools/channel-strategy-peso.md): A downloadable AoM tool for classifying, mapping, and prioritising media channels across Paid, Earned, Shared, and Owned, including tool notes and references.