# The Anatomy of Marketing Wiki

## AoM Docs

- [About this site](https://wiki.anatomyofmarketing.org/getting-started/readme.md): The open reference for the Anatomy of Marketing, freely available to anyone and any AI.
- [Register Free](https://wiki.anatomyofmarketing.org/getting-started/register-free.md): What free AoM registration includes: tools, AI integration, community, training pathway, and how registered users contribute to the development of the framework.
- [Using AoM with AI](https://wiki.anatomyofmarketing.org/applying-aom/using-aom-with-ai.md): How to connect the AoM to your AI tools, from sharing a single page to a full ongoing connection.
- [What is the AoM?](https://wiki.anatomyofmarketing.org/about-the-aom/about-the-anatomy-of-marketing.md): The Anatomy of Marketing explained: the problem it addresses, what it is, and how it came to be.
- [Vision & Mission](https://wiki.anatomyofmarketing.org/about-the-aom/vision-and-mission.md): An overview of the vision and mission of the Anatomy of Marketing (AoM), including its ambition to be the universal language for marketing and how it is developed and shared.
- [AoM Principles](https://wiki.anatomyofmarketing.org/about-the-aom/guiding-principles.md): An overview of the principles that govern how the Anatomy of Marketing (AoM) is designed, maintained, and applied.
- [Layer 1: Narrative](https://wiki.anatomyofmarketing.org/the-aom-model/layer-one-narrative.md): The Narrative layer of the AoM uses the human anatomy as a metaphor to help teams align and understand marketing as a connected, company-wide system.
- [Layer 2: Fundamentals](https://wiki.anatomyofmarketing.org/the-aom-model/layer-two-fundamentals.md): The Fundamental Structure defines the core components of marketing using clear, consistent terms, forming a shared language for teams and AI.
- [Company Strategy](https://wiki.anatomyofmarketing.org/the-aom-model/layer-two-fundamentals/company-strategy.md): Definition of Company Strategy in the Anatomy of Marketing (AoM), including where a company competes, why it matters for alignment, and how it connects to brand and execution.
- [Why](https://wiki.anatomyofmarketing.org/the-aom-model/layer-two-fundamentals/company-strategy/why.md): The decisions that define a company's reason for existing, covering the belief, direction, and behaviours that guide everything it does.
- [Purpose](https://wiki.anatomyofmarketing.org/the-aom-model/layer-two-fundamentals/company-strategy/why/purpose.md): A clear definition of Purpose within the Anatomy of Marketing (AoM), including how it fits within Company Strategy, why it matters, and how it connects to other core marketing concepts and tools.
- [Vision](https://wiki.anatomyofmarketing.org/the-aom-model/layer-two-fundamentals/company-strategy/why/vision.md): Definition of Vision in the Anatomy of Marketing (AoM), including future direction, why it matters, and how it connects to Purpose, Mission, and strategy.
- [Mission](https://wiki.anatomyofmarketing.org/the-aom-model/layer-two-fundamentals/company-strategy/why/mission.md): Definition of Mission in the Anatomy of Marketing (AoM), including what it is, why it matters, and when businesses need to address it.
- [Values](https://wiki.anatomyofmarketing.org/the-aom-model/layer-two-fundamentals/company-strategy/why/values.md): Definition of Values in the Anatomy of Marketing (AoM), including what it is, why it matters, and when businesses need to address it.
- [What](https://wiki.anatomyofmarketing.org/the-aom-model/layer-two-fundamentals/company-strategy/what.md): The decisions that define where a company competes and how it wins, covering market selection, competitive advantage, and the capabilities required to deliver.
- [Where to Play](https://wiki.anatomyofmarketing.org/the-aom-model/layer-two-fundamentals/company-strategy/what/where-to-play.md): Definition of Where to Play in the Anatomy of Marketing (AoM), covering market selection, strategic focus, and how businesses choose which competitive arenas to compete in.
- [How to Win](https://wiki.anatomyofmarketing.org/the-aom-model/layer-two-fundamentals/company-strategy/what/how-to-win.md): Definition of How to Win in the Anatomy of Marketing (AoM), covering competitive advantage, right to win, and how businesses create superior value in their chosen markets.
- [Core Capabilities](https://wiki.anatomyofmarketing.org/the-aom-model/layer-two-fundamentals/company-strategy/what/core-capabilities.md): Definition of Core Capabilities in the Anatomy of Marketing (AoM), covering core competencies, organisational capabilities, and the skills and systems needed to execute strategy.
- [How](https://wiki.anatomyofmarketing.org/the-aom-model/layer-two-fundamentals/company-strategy/how.md): The decisions that define how a company is structured to deliver its strategy, covering organisational design, brand architecture, and product or service architecture.
- [Organisational Design (People & Tech)](https://wiki.anatomyofmarketing.org/the-aom-model/layer-two-fundamentals/company-strategy/how/organisational-design-people-and-tech.md): Definition of Organisational Design in the Anatomy of Marketing (AoM), including what it is, why it matters, and when businesses need to address it.
- [Brand Architecture](https://wiki.anatomyofmarketing.org/the-aom-model/layer-two-fundamentals/company-strategy/how/brand-architecture.md): Definition of Brand Architecture in the Anatomy of Marketing (AoM), including what it is, why it matters, and when businesses need to address it.
- [Product / Service Architecture](https://wiki.anatomyofmarketing.org/the-aom-model/layer-two-fundamentals/company-strategy/how/product-service-architecture.md): Definition of the Product/Service Architecture in the Anatomy of Marketing (AoM), including what it is, why it matters, and when businesses need to address it.
- [Brand Strategy](https://wiki.anatomyofmarketing.org/the-aom-model/layer-two-fundamentals/brand-strategy.md): Definition of Brand Strategy in the Anatomy of Marketing (AoM), including how a brand creates value, why it matters, and how it connects to audience, positioning, and execution.
- [Audience](https://wiki.anatomyofmarketing.org/the-aom-model/layer-two-fundamentals/brand-strategy/audience.md): The decisions that define who a brand is for, how customers move towards it, and how their experience is understood across the journey.
- [Target Audience](https://wiki.anatomyofmarketing.org/the-aom-model/layer-two-fundamentals/brand-strategy/audience/target-audience.md): Definition of Target Audience in the Anatomy of Marketing (AoM), including what it is, why it matters, and when businesses need to define it.
- [Customer Funnel / Loop](https://wiki.anatomyofmarketing.org/the-aom-model/layer-two-fundamentals/brand-strategy/audience/customer-funnel-loop.md): Definition of Customer Funnel/Loop in the Anatomy of Marketing (AoM), including what it is, why it matters, and when businesses need to define it.
- [Journey Map(s)](https://wiki.anatomyofmarketing.org/the-aom-model/layer-two-fundamentals/brand-strategy/audience/journey-map-s.md): Definition of Journey Map in the Anatomy of Marketing (AoM), including what it is, why it matters, and when businesses need one.
- [Value Proposition(s)](https://wiki.anatomyofmarketing.org/the-aom-model/layer-two-fundamentals/brand-strategy/value-proposition-s.md): The decisions that define the value a brand and its products or services create, and why that value matters to the people it is designed for.
- [Brand Value Proposition](https://wiki.anatomyofmarketing.org/the-aom-model/layer-two-fundamentals/brand-strategy/value-proposition-s/brand-value-proposition.md): Definition of Brand Value Proposition in the Anatomy of Marketing (AoM), including what it is, why it matters, and when businesses need to define it.
- [Product / Service Value Proposition(s)](https://wiki.anatomyofmarketing.org/the-aom-model/layer-two-fundamentals/brand-strategy/value-proposition-s/product-service-value-proposition-s.md): Definition of Product/Service Value Proposition in the Anatomy of Marketing (AoM), including what it is, why it matters, and when businesses need to define it.
- [Positioning](https://wiki.anatomyofmarketing.org/the-aom-model/layer-two-fundamentals/brand-strategy/positioning.md): The decisions that define how a brand is perceived relative to its competitors, covering the statement that articulates its position and the tools that test and express it.
- [Brand Positioning Statement](https://wiki.anatomyofmarketing.org/the-aom-model/layer-two-fundamentals/brand-strategy/positioning/brand-positioning-statement.md): Definition of Brand Positioning Statement in the Anatomy of Marketing (AoM), including what it is, why it matters, and when businesses need to define it.
- [Brand Personality](https://wiki.anatomyofmarketing.org/the-aom-model/layer-two-fundamentals/brand-strategy/positioning/brand-personality.md): Definition of Brand Personality in the Anatomy of Marketing (AoM), including how a brand is characterised, why it matters, and how it connects to tone and messaging.
- [Perceptual Positioning Map(s)](https://wiki.anatomyofmarketing.org/the-aom-model/layer-two-fundamentals/brand-strategy/positioning/perceptual-positioning-map-s.md): Definition of Perceptual Positioning Map in the Anatomy of Marketing (AoM), including what it is, why it matters, and when businesses need to use it.
- [Brand Expression](https://wiki.anatomyofmarketing.org/the-aom-model/layer-two-fundamentals/brand-expression.md): Definition of Brand Expression in the Anatomy of Marketing, including how a brand communicates, looks, sounds, and governs consistency across all touchpoints.
- [Brand Messaging](https://wiki.anatomyofmarketing.org/the-aom-model/layer-two-fundamentals/brand-expression/brand-messaging.md): Brand Messaging The decisions that define what a brand communicates, how that communication is structured, and the media logic that determines how it reaches its audience.
- [Platform Idea](https://wiki.anatomyofmarketing.org/the-aom-model/layer-two-fundamentals/brand-expression/brand-messaging/platform-idea.md): Definition of Platform Idea in the Anatomy of Marketing, including what it is, why it matters, and how it connects to messaging strategy and creative execution.
- [Messaging Strategy](https://wiki.anatomyofmarketing.org/the-aom-model/layer-two-fundamentals/brand-expression/brand-messaging/messaging-strategy.md): Definition of Messaging Strategy in the Anatomy of Marketing, including what it is, why it matters, and how it connects to audience, platform idea, and channel strategy.
- [Channel Strategy (PESO)](https://wiki.anatomyofmarketing.org/the-aom-model/layer-two-fundamentals/brand-expression/brand-messaging/channel-strategy-peso.md): Definition of Channel Strategy in the Anatomy of Marketing, including the PESO model and how it connects paid, earned, shared, and owned media into a coherent approach.
- [Brand Design](https://wiki.anatomyofmarketing.org/the-aom-model/layer-two-fundamentals/brand-expression/brand-design.md): The decisions that define how a brand looks, sounds, and feels, across the creative disciplines that give it a consistent and recognisable presence.
- [Creative Principles](https://wiki.anatomyofmarketing.org/the-aom-model/layer-two-fundamentals/brand-expression/brand-design/creative-principles.md): Definition of Creative Principles in the Anatomy of Marketing, including what they are, why they matter, and how they function as assessment criteria across all creative work.
- [Verbal Identity](https://wiki.anatomyofmarketing.org/the-aom-model/layer-two-fundamentals/brand-expression/brand-design/verbal-identity.md): Definition of Verbal Identity in the Anatomy of Marketing, including what it is, why it matters, and how it connects to brand voice, tone, and communication.
- [Sonic Identity](https://wiki.anatomyofmarketing.org/the-aom-model/layer-two-fundamentals/brand-expression/brand-design/sonic-identity.md): Definition of Sonic Identity in the Anatomy of Marketing, including what it is, why it matters, and how it connects to brand recognition through audio and sound.
- [Visual Identity](https://wiki.anatomyofmarketing.org/the-aom-model/layer-two-fundamentals/brand-expression/brand-design/visual-identity.md): Definition of Visual Identity in the Anatomy of Marketing, including what it is, why it matters, and how it connects to brand recognition through colour, typography, and imagery.
- [Digital & Experience Design](https://wiki.anatomyofmarketing.org/the-aom-model/layer-two-fundamentals/brand-expression/brand-design/digital-and-experience-design.md): Definition of Digital and Experience Design in the Anatomy of Marketing, including what it is, why it matters, and how it connects to customer journeys and digital touchpoints.
- [Physical & Spatial Design](https://wiki.anatomyofmarketing.org/the-aom-model/layer-two-fundamentals/brand-expression/brand-design/physical-and-spatial-design.md): Definition of Physical and Spatial Design in the Anatomy of Marketing, including what it is, why it matters, and how it connects to brand presence in physical environments.
- [Brand Governance](https://wiki.anatomyofmarketing.org/the-aom-model/layer-two-fundamentals/brand-expression/brand-governance.md): The decisions about what documentation, systems, and processes to put in place to manage brand consistency across teams, partners, and AI.
- [Guidelines & Systems](https://wiki.anatomyofmarketing.org/the-aom-model/layer-two-fundamentals/brand-expression/brand-governance/guidelines-and-systems.md): Definition of Guidelines and Systems in the Anatomy of Marketing, including what they are, why they matter, and how they enable consistent brand application across teams.
- [Brand Codes & Distinctive Assets](https://wiki.anatomyofmarketing.org/the-aom-model/layer-two-fundamentals/brand-expression/brand-governance/brand-codes-and-distinctive-assets.md): Definition of Brand Codes and Distinctive Assets in the Anatomy of Marketing, including what they are, why they matter, and how they build brand recognition over time.
- [Internal Comms & Briefing](https://wiki.anatomyofmarketing.org/the-aom-model/layer-two-fundamentals/brand-expression/brand-governance/internal-comms-and-briefing.md): Definition of Internal Communications and Briefing in the Anatomy of Marketing, including what it is, why it matters, and how it connects brand standards to execution.
- [Execution (4Ps)](https://wiki.anatomyofmarketing.org/the-aom-model/layer-two-fundamentals/execution-4ps.md): Definition of the Execution section in the Anatomy of Marketing (AoM), including how strategy is delivered across the marketing mix and how it connects to product, price, place, and promotion.
- [Product / Service (P1)](https://wiki.anatomyofmarketing.org/the-aom-model/layer-two-fundamentals/execution-4ps/product-service-p1.md): The decisions that define what a business takes to market, covering the design, development, and roadmap of its products or services.
- [Product / Service Design & Development](https://wiki.anatomyofmarketing.org/the-aom-model/layer-two-fundamentals/execution-4ps/product-service-p1/product-service-design-and-development.md): Definition of Product/Service Design & Development in the Anatomy of Marketing (AoM), including what it is, why it matters, and when businesses need to address it.
- [Product / Service Roadmap](https://wiki.anatomyofmarketing.org/the-aom-model/layer-two-fundamentals/execution-4ps/product-service-p1/product-service-roadmap.md): Definition of Product/Service Roadmap in the Anatomy of Marketing (AoM), including what it is, why it matters, and when businesses need one.
- [Price (P2)](https://wiki.anatomyofmarketing.org/the-aom-model/layer-two-fundamentals/execution-4ps/price-p2.md): The decisions that define how a business structures and applies its pricing, balancing how value is captured with how it is presented to the market.
- [Pricing Model](https://wiki.anatomyofmarketing.org/the-aom-model/layer-two-fundamentals/execution-4ps/price-p2/pricing-model.md): Definition of Pricing Model in the Anatomy of Marketing (AoM), including what it is, why it matters, and when businesses need to define it.
- [Pricing Plan](https://wiki.anatomyofmarketing.org/the-aom-model/layer-two-fundamentals/execution-4ps/price-p2/pricing-plan.md): Definition of Pricing Plan in the Anatomy of Marketing (AoM), including what it is, why it matters, and when businesses need one.
- [Place/Distribution (P3)](https://wiki.anatomyofmarketing.org/the-aom-model/layer-two-fundamentals/execution-4ps/place-distribution-p3.md): The decisions that define how a brand is brought to market through campaigns, covering the creative concept that gives them shape and the channels that delivers them.
- [Distribution Model](https://wiki.anatomyofmarketing.org/the-aom-model/layer-two-fundamentals/execution-4ps/place-distribution-p3/distribution-model.md): Definition of Distribution Model in the Anatomy of Marketing (AoM), including what it is, why it matters, and when businesses need to define it.
- [Distribution Plan](https://wiki.anatomyofmarketing.org/the-aom-model/layer-two-fundamentals/execution-4ps/place-distribution-p3/distribution-plan.md): Definition of Distribution Plan in the Anatomy of Marketing (AoM), including what it is, why it matters, and when businesses need one.
- [Promotion (P4)](https://wiki.anatomyofmarketing.org/the-aom-model/layer-two-fundamentals/execution-4ps/promotion-p4.md): The decisions that define how a business communicates its offering to market. Includes Creative Concept and Channel Plan.
- [Creative Concept(s)](https://wiki.anatomyofmarketing.org/the-aom-model/layer-two-fundamentals/execution-4ps/promotion-p4/creative-concept-s.md): Definition of Creative Concept in the Anatomy of Marketing (AoM), including what it is, why it matters, and when businesses need one.
- [Channel Plan](https://wiki.anatomyofmarketing.org/the-aom-model/layer-two-fundamentals/execution-4ps/promotion-p4/channel-plan.md): Definition of Channel Plan in the Anatomy of Marketing (AoM), including what it is, why it matters, and when businesses need one.
- [Data & Insights](https://wiki.anatomyofmarketing.org/the-aom-model/layer-two-fundamentals/data-and-insights.md): The intelligence, data, and research that keeps decisions grounded in what is actually happening in the market, the business, and the customer.
- [Market Intelligence](https://wiki.anatomyofmarketing.org/the-aom-model/layer-two-fundamentals/data-and-insights/market-intelligence.md): The intelligence gathered on the environment, category demand, and competitive landscape to inform how the business reads and responds to its market.
- [Environmental Scanning](https://wiki.anatomyofmarketing.org/the-aom-model/layer-two-fundamentals/data-and-insights/market-intelligence/environmental-scanning.md): How the Anatomy of Marketing defines Environmental Scanning, including what it is, why it matters, and when businesses need to address it.
- [Demand & Category Trends](https://wiki.anatomyofmarketing.org/the-aom-model/layer-two-fundamentals/data-and-insights/market-intelligence/demand-and-category-trends.md): How the Anatomy of Marketing defines Demand & Category Trends, including what it is, why it matters, and when businesses need to address it.
- [Competitor Intelligence](https://wiki.anatomyofmarketing.org/the-aom-model/layer-two-fundamentals/data-and-insights/market-intelligence/competitor-intelligence.md): How the Anatomy of Marketing defines Competitor Intelligence, including what it is, why it matters, and when businesses need to address it.
- [Performance Intelligence](https://wiki.anatomyofmarketing.org/the-aom-model/layer-two-fundamentals/data-and-insights/performance-intelligence.md): The data and analysis that tracks how well the business is delivering, covering commercial results, marketing effectiveness, brand health, and customer experience.
- [Commercial Performance](https://wiki.anatomyofmarketing.org/the-aom-model/layer-two-fundamentals/data-and-insights/performance-intelligence/commercial-performance.md): How the Anatomy of Marketing defines Commercial Performance, including what it is, why it matters, and when businesses need to address it.
- [Marketing Effectiveness](https://wiki.anatomyofmarketing.org/the-aom-model/layer-two-fundamentals/data-and-insights/performance-intelligence/marketing-effectiveness.md): How the Anatomy of Marketing defines Marketing Effectiveness, including what it is, why it matters, and when businesses need to address it.
- [Brand Health](https://wiki.anatomyofmarketing.org/the-aom-model/layer-two-fundamentals/data-and-insights/performance-intelligence/brand-health.md): How the Anatomy of Marketing defines Brand Health, including what it is, why it matters, and when businesses need to address it.
- [Experience Audit](https://wiki.anatomyofmarketing.org/the-aom-model/layer-two-fundamentals/data-and-insights/performance-intelligence/experience-audit.md): How the Anatomy of Marketing defines Experience Audit, including what it is, why it matters, and when businesses need to address it.
- [Customer Intelligence](https://wiki.anatomyofmarketing.org/the-aom-model/layer-two-fundamentals/data-and-insights/customer-intelligence.md): The research and analysis that builds understanding of customers independent of the business, covering what they need, what they do, and what they value.
- [Customer Research](https://wiki.anatomyofmarketing.org/the-aom-model/layer-two-fundamentals/data-and-insights/customer-intelligence/customer-research.md): How the Anatomy of Marketing defines Customer Research, including what it is, why it matters, and when businesses need to address it.
- [Behavioural Analysis](https://wiki.anatomyofmarketing.org/the-aom-model/layer-two-fundamentals/data-and-insights/customer-intelligence/behavioural-analysis.md): How the Anatomy of Marketing defines Behavioural Analysis, including what it is, why it matters, and when businesses need to address it.
- [Pricing Research](https://wiki.anatomyofmarketing.org/the-aom-model/layer-two-fundamentals/data-and-insights/customer-intelligence/pricing-research.md): How the Anatomy of Marketing defines Pricing Research, including what it is, why it matters, and when businesses need to address it.
- [Investment](https://wiki.anatomyofmarketing.org/the-aom-model/layer-two-fundamentals/investment.md): Definition of Investment in the Anatomy of Marketing (AoM), including how decisions in time, energy, and money are informed by data and insight, and how short- and long-term priorities are balanced.
- [Layer 3: Connected Tools](https://wiki.anatomyofmarketing.org/the-aom-model/layer-three-connected-tools.md): The Connected Tools layer connects best-in-class marketing frameworks and models into a structured system for consistent application across teams and workflows.
- [Company Strategy Tools](https://wiki.anatomyofmarketing.org/the-aom-model/layer-three-connected-tools/company-strategy-tools.md)
- [Purpose/Vision/Mission/Values Framework](https://wiki.anatomyofmarketing.org/the-aom-model/layer-three-connected-tools/company-strategy-tools/purpose-vision-mission-values-framework.md): A downloadable AoM tool for defining and connecting the four North Star statements that guide a company, including tool notes and references.
- [Playing to Win Framework](https://wiki.anatomyofmarketing.org/the-aom-model/layer-three-connected-tools/company-strategy-tools/playing-to-win-framework.md): A downloadable AoM tool for defining business strategy as a cascade of integrated choices, including tool notes and references.
- [Brand Architecture Map](https://wiki.anatomyofmarketing.org/the-aom-model/layer-three-connected-tools/company-strategy-tools/brand-architecture-map.md): A downloadable AoM tool for mapping brand portfolio structure, including tool notes and references.
- [Product/Service Map](https://wiki.anatomyofmarketing.org/the-aom-model/layer-three-connected-tools/company-strategy-tools/product-service-map.md): A downloadable AoM tool for mapping the full hierarchy of products and services within a brand architecture, including tool notes and references.
- [Brand Strategy Tools](https://wiki.anatomyofmarketing.org/the-aom-model/layer-three-connected-tools/brand-strategy-tools.md)
- [Target Audience Profile](https://wiki.anatomyofmarketing.org/the-aom-model/layer-three-connected-tools/brand-strategy-tools/target-audience-profile.md): A downloadable AoM tool for building a structured understanding of a target audience, including tool notes and references.
- [Customer Funnel/Loop](https://wiki.anatomyofmarketing.org/the-aom-model/layer-three-connected-tools/brand-strategy-tools/customer-funnel-loop.md): A downloadable AoM tool for mapping the moments that shape how customers discover, choose, and stay with a brand, including tool notes and references.
- [Journey Maps](https://wiki.anatomyofmarketing.org/the-aom-model/layer-three-connected-tools/brand-strategy-tools/journey-maps.md): A downloadable AoM guide for selecting and designing customer journey maps, including tool notes and references.
- [Value Proposition Framework](https://wiki.anatomyofmarketing.org/the-aom-model/layer-three-connected-tools/brand-strategy-tools/value-proposition-framework.md): A downloadable AoM framework for defining the value a brand, product, or service creates for a specific audience, including tool notes and references.
- [Brand Personality (Archetypes) Map](https://wiki.anatomyofmarketing.org/the-aom-model/layer-three-connected-tools/brand-strategy-tools/brand-personality-archetypes-map.md): A downloadable AoM tool for identifying the archetype that best expresses a brand's personality, including tool notes and references.
- [Brand Positioning Statement](https://wiki.anatomyofmarketing.org/the-aom-model/layer-three-connected-tools/brand-strategy-tools/brand-positioning-statement.md): A downloadable AoM tool for articulating how a brand is positioned in the minds of its target audience.
- [Perceptual Positioning Map](https://wiki.anatomyofmarketing.org/the-aom-model/layer-three-connected-tools/brand-strategy-tools/perceptual-positioning-map.md): A downloadable AoM tool for mapping the competitive landscape of brand perception.
- [Brand Expression Tools](https://wiki.anatomyofmarketing.org/the-aom-model/layer-three-connected-tools/brand-expression-tools.md)
- [Channel Strategy (PESO)](https://wiki.anatomyofmarketing.org/the-aom-model/layer-three-connected-tools/brand-expression-tools/channel-strategy-peso.md): A downloadable AoM tool for classifying, mapping, and prioritising media channels across Paid, Earned, Shared, and Owned, including tool notes and references.
- [Design Logic](https://wiki.anatomyofmarketing.org/the-aom-model/design-considerations.md): The design decisions behind the AoM model and its tools, covering map structure, colour logic, system design, and the principles that guide how frameworks are built and presented.
- [AoM References](https://wiki.anatomyofmarketing.org/governance/references.md): The complete reference list for the Anatomy of Marketing, citing the frameworks, models, and thinkers across decades, disciplines, and geographies that underpin the methodology.
- [AoM Licensing & Governance](https://wiki.anatomyofmarketing.org/governance/usage-and-licensing.md): Licensing, attribution, versioning, and governance for the Anatomy of Marketing, including Creative Commons terms, trademark rights, certification, and partner licences.
- [Find a Training Provider](https://wiki.anatomyofmarketing.org/training/find-a-training-provider.md): Explore AoM-recognised courses designed to support company-wide marketing alignment and practical application across teams, functions, and AI-supported workflows.
- [Become a Training Partner](https://wiki.anatomyofmarketing.org/training/become-a-training-partner.md): Explore AoM-recognised courses designed to support company-wide marketing alignment and practical application across teams, functions, and AI-supported workflows.
- [Find a Consulting Partners](https://wiki.anatomyofmarketing.org/consulting/find-a-consulting-partners.md): Explore AoM-recognised courses designed to support company-wide marketing alignment and practical application across teams, functions, and AI-supported workflows.
- [Become a Consulting Partner](https://wiki.anatomyofmarketing.org/consulting/become-a-consulting-partner.md): Explore AoM-recognised courses designed to support company-wide marketing alignment and practical application across teams, functions, and AI-supported workflows.