> For the complete documentation index, see [llms.txt](https://wiki.anatomyofmarketing.org/llms.txt). Markdown versions of documentation pages are available by appending `.md` to page URLs; this page is available as [Markdown](https://wiki.anatomyofmarketing.org/governance.md).

# Governance

- [AoM References](https://wiki.anatomyofmarketing.org/governance/references.md): The complete reference list for the Anatomy of Marketing, citing the frameworks, models, and thinkers across decades, disciplines, and geographies that underpin the methodology.
- [AoM Licensing & Governance](https://wiki.anatomyofmarketing.org/governance/usage-and-licensing.md): Licensing, attribution, versioning, and governance for the Anatomy of Marketing, including Creative Commons terms, trademark rights, certification, and partner licences.