> For the complete documentation index, see [llms.txt](https://wiki.anatomyofmarketing.org/llms.txt). Markdown versions of documentation pages are available by appending `.md` to page URLs; this page is available as [Markdown](https://wiki.anatomyofmarketing.org/applying-aom/using-aom-with-ai.md).

# Using AoM with AI

This wiki is designed so AI can read it clearly. Every page is structured consistently, every image and framework has a text description, and the whole site can be connected to your AI tools so they have ongoing access to the full framework, including updates as it evolves.

***

### Why connect the AoM to your AI

Once connected, your AI has ongoing access to the full AoM framework. It can search across every definition, every fundamental, and every connected tool, and stays current as the AoM updates each quarter.

Rather than asking your AI a generic question and getting a generic answer, you can give it the AoM as a shared structure and ask it to reason within that structure. The outputs are more precise, more consistent, and directly connected to how your business thinks about marketing.

#### Here are five ways to start:

**Understand a framework distinction**

> *Using the AoM, what is the difference between a Channel Strategy and a Channel Plan, and where does each sit in the model?*

**Check licensing and usage terms**

> *What are the attribution requirements if I want to use the AoM in my client work or build it into a product?*

**Learn the model structure**

> *"Give me an overview of the AoM Fundamental View. What are the six sections and what does each one cover?*

**Tell your AI about your business and get a diagnosis**

> Here is a summary of our business and where we are with marketing: \[paste your context]. Using the AoM, which fundamentals should we prioritise and where are the likely gaps in our current approach?

**Assess existing work against the AoM**

> *Here is our current brand strategy brief: \[paste your brief]. Using the AoM, assess whether it covers the key Brand Strategy fundamentals and identify anything missing or underdeveloped.*

You do not need to tell your AI to use the AoM in every message. Once connected it will draw on it when relevant. For best results start a new conversation after connecting and use one of the prompts above to get going.

***

#### Two ways to connect AoM with your AI

### **Simple Connection**

The simplest starting point is to share the URL with your chosen AI model.

{% stepper %}
{% step %}

#### **Share the AoM URL directly**

Copy the below URL and paste it into your preferred AI tool.

```
https://wiki.anatomyofmarketing.org/llms.txt
```

<p align="center">OR</p>
{% endstep %}

{% step %}

#### **Open in the AoM dropdown**

<figure><img src="/files/h5U8f1h7By01nvCtFQf4" alt=""><figcaption></figcaption></figure>

From the Copy menu in the top right of any page, click Open in 'ChatGPT' OR 'Open in Claude'.
{% endstep %}
{% endstepper %}

Both these methods give your AI access to the AoM at that moment. Your AI can browse further from there. This is useful for a one-off task or a quick question. It is not a persistent connection and does not automatically update as the AoM evolves.

***

### **Recommended Approach**

Build a persistent connection to give your AI ongoing, searchable access to the full AoM wiki. It stays current as the AoM updates each quarter. Choose the method that matches your preferred AI tool from the below.

<figure><img src="/files/tKh5RhR1kxK6LKZmIVGl" alt=""><figcaption></figcaption></figure>

### **Connect to Claude**

*Available on all Claude plans including Free. Free accounts are limited to one custom connector. On Team and Enterprise plans an Owner must add the connector at organisation level before members can connect. Once configured, connectors sync automatically across web, Desktop, and mobile. Check* [*support.claude.com*](https://support.claude.com) *for the latest plan details as this feature is in beta.*

{% stepper %}
{% step %}

#### Open Connectors

Click your profile icon → Settings → Connectors.

<img src="/files/utCEYvY322KGRbrecLMw" alt="" data-size="original">
{% endstep %}

{% step %}

#### Add a custom connector

Click Add → Custom.

<img src="/files/utCEYvY322KGRbrecLMw" alt="" data-size="original">
{% endstep %}

{% step %}

#### Enter the AoM details

Name the connector AoM and paste the following URL:

```
https://wiki.anatomyofmarketing.org/~gitbook/mcp
```

<img src="/files/utCEYvY322KGRbrecLMw" alt="" data-size="original">
{% endstep %}

{% step %}

#### Save and connect

Click Add → find AoM in your connectors list → click Connect.

```
https://wiki.anatomyofmarketing.org/~gitbook/mcp
```

<img src="/files/utCEYvY322KGRbrecLMw" alt="" data-size="original">
{% endstep %}

{% step %}

#### Use in a conversation

Click + → Connectors → toggle AoM on.

<img src="/files/utCEYvY322KGRbrecLMw" alt="" data-size="original">
{% endstep %}
{% endstepper %}

***

### **Connect to Claude Code**

For Claude Code in your terminal.

1. Open your terminal
2. Run:

`claude mcp add --transport http aom https://wiki.anatomyofmarketing.org/~gitbook/mcp`

3. Add `--scope user` to make it available across all your projects

*\[INSERT SCREENSHOT: Terminal showing the command and confirmation output]*

**Connect to VSCode**

For VSCode version 1.101 or later.

1. Open VSCode
2. Open or create `.vscode/mcp.json` in your project root
3. Add the following:

json

```json
{
  "servers": {
    "aom": {
      "type": "http",
      "url": "https://wiki.anatomyofmarketing.org/~gitbook/mcp"
    }
  }
}
```

4. Save the file. VSCode detects the new server automatically.

*\[INSERT SCREENSHOT: VSCode with mcp.json open showing the AoM server entry]*

***

### **Connect to Codex**

For OpenAI Codex CLI.

1. Open or create `~/.codex/config.toml`
2. Add the following:

toml

```toml
[mcp_servers.aom]
command = "npx"
args = ["mcp-remote", "https://wiki.anatomyofmarketing.org/~gitbook/mcp"]
```

3. Save and restart Codex to apply

***

### What to do once connected

The AoM provides the structure and language. You provide the decisions your business has already made. Together they give your AI a foundation it can build on consistently over time.

Start by documenting your key decisions using AoM terms and providing them as context alongside your AoM connection:

* What is your Brand Positioning Statement?
* Who is your Target Audience?
* What is your Value Proposition?
* What is your Channel Strategy (PESO)?

Your AI then works from your specific decisions rather than generating from scratch every time. Outputs can be assessed against the same AoM criteria consistently. New team members can be onboarded to the same context. The AoM becomes the shared foundation your whole team and all your AI tools build on together.

***

### Attribution and commercial use

The AoM is openly licensed under CC BY-SA 4.0. Using it within your business or in client work requires attribution. Building a product or service that directly uses the AoM and selling it commercially requires a closer read of the licence terms and may require a partner agreement.

{% content-ref url="/pages/TmrHBhC0tOkyDQ0woYKX" %}
[AoM Licensing & Governance](/governance/usage-and-licensing.md)
{% endcontent-ref %}

***