> For the complete documentation index, see [llms.txt](https://wiki.anatomyofmarketing.org/llms.txt). Markdown versions of documentation pages are available by appending `.md` to page URLs; this page is available as [Markdown](https://wiki.anatomyofmarketing.org/about-the-aom.md).

# About the AoM

- [What is the AoM?](https://wiki.anatomyofmarketing.org/about-the-aom/about-the-anatomy-of-marketing.md): The Anatomy of Marketing explained: the problem it addresses, what it is, and how it came to be.
- [Vision & Mission](https://wiki.anatomyofmarketing.org/about-the-aom/vision-and-mission.md): An overview of the vision and mission of the Anatomy of Marketing (AoM), including its ambition to be the universal language for marketing and how it is developed and shared.
- [AoM Principles](https://wiki.anatomyofmarketing.org/about-the-aom/guiding-principles.md): An overview of the principles that govern how the Anatomy of Marketing (AoM) is designed, maintained, and applied.