> For the complete documentation index, see [llms.txt](https://wiki.anatomyofmarketing.org/llms.txt). Markdown versions of documentation pages are available by appending `.md` to page URLs; this page is available as [Markdown](https://wiki.anatomyofmarketing.org/getting-started/about-this-site.md).

# About this site

### The open reference for the Anatomy of Marketing

The Anatomy of Marketing is a universal language for company-wide marketing. Like human anatomy, marketing has distinct parts that each play a specific role, and those parts only work properly when they are connected. The AoM makes that structure visible and accessible to everyone in a business, not just marketers, across functions, seniority levels, and AI systems alike.

Teams use it to diagnose issues, align on what marketing terms mean, prioritise work, and give AI tools the structure they need to produce consistent outputs. Every component is clearly defined and linked to others so people and AI systems can follow the same structure rather than working from different interpretations of marketing.

### Get Started

<table data-card-size="large" data-view="cards"><thead><tr><th></th><th></th><th data-hidden data-card-cover data-type="image">Cover image</th><th data-hidden data-card-target data-type="content-ref"></th></tr></thead><tbody><tr><td><h4>The AoM Model</h4></td><td>Discover how key marketing decisions connect across a business.</td><td><a href="/files/XeCKbFBIgRhMYMbWEcI5">/files/XeCKbFBIgRhMYMbWEcI5</a></td><td><a href="/pages/IUv2ENlNd8vRUevvFOFr">/pages/IUv2ENlNd8vRUevvFOFr</a></td></tr><tr><td><h4>Glossary</h4></td><td>Get clearly defined terminology. One shared language for your team and AI.</td><td><a href="/files/Mf9mBm3EnalQKYPN6eDR">/files/Mf9mBm3EnalQKYPN6eDR</a></td><td><a href="/pages/13E6SNsTmbsD1JJFMUyu">/pages/13E6SNsTmbsD1JJFMUyu</a></td></tr><tr><td><h4>Connected Tools</h4></td><td>Access best-in-class guides and frameworks mapped to key marketing decisions.</td><td><a href="/files/L1NPBZn8Mgxj7vWxcQwh">/files/L1NPBZn8Mgxj7vWxcQwh</a></td><td><a href="/pages/WeCf4wOTo3zaIaU0NMh7">/pages/WeCf4wOTo3zaIaU0NMh7</a></td></tr><tr><td><h4>Using AoM with AI</h4></td><td>Learn how to connect your AI for more consistent outputs.</td><td><a href="/files/QFVZYZ6QrLi6GTiejqs3">/files/QFVZYZ6QrLi6GTiejqs3</a></td><td><a href="/pages/4PSBFpUp3n0kem0rym0U">/pages/4PSBFpUp3n0kem0rym0U</a></td></tr></tbody></table>

{% hint style="success" %}

#### **Get more with AoM registration**

Access high resolution frameworks, AI resources, community, course materials, and a pathway into structured AoM training. Free to register, no payment required.

<a href="https://anatomyofmarketing.org/training" class="button secondary" data-icon="user">Register Free</a>
{% endhint %}

***