For the complete documentation index, see llms.txt. This page is also available as Markdown.
About this site
The open reference for the Anatomy of Marketing
The Anatomy of Marketing is a universal language for company-wide marketing. Like human anatomy, marketing has distinct parts that each play a specific role, and those parts only work properly when they are connected. The AoM makes that structure visible and accessible to everyone in a business, not just marketers, across functions, seniority levels, and AI systems alike.
Teams use it to diagnose issues, align on what marketing terms mean, prioritise work, and give AI tools the structure they need to produce consistent outputs. Every component is clearly defined and linked to others so people and AI systems can follow the same structure rather than working from different interpretations of marketing.
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The AoM Model
Discover how key marketing decisions connect across a business.
Glossary
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Connected Tools
Access best-in-class guides and frameworks mapped to key marketing decisions.
Using AoM with AI
Learn how to connect your AI for more consistent outputs.
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